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August 26, 2013
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How to Use Igloo's New Social Analytics Dashboard
A preview of Igloo's new dashboard - the first step in measuring the health of your Igloo.
Igloo's social analytics are being redesigned from the ground up starting with the launch of a new dashboard that measures the health of your Igloo. And it's coming in Scone, our latest product release, on August 30.
The new dashboard provides a unique measure of community health across a number of key attributes, including the growth in membership, creation of content, strength of the network and the responsiveness of its members.
Member Analytics
Successful online communities are often characterized by a steady growth in membership, while successful intranets are measured by the participation rate of the organization. The members section of the dashboard captures this information.
You'll see the total number of members, the change in the past month and the trend over the past year. You'll also get a sense for the community archetypes that are emerging by analyzing how many members viewed, contributed or created content.
Profile Analytics
Profile analytics focus on the network providing insight into the profile completion rate, the percentage of content that is followed (by more than one member) and the percentage of content that has group subscriptions. Administrators can also quickly see the 5 most active and most social members.
Content Analytics
It's essential that a critical mass of content is created on an ongoing basis. This section provices insight into content creation, how many users were responsible for the creation of that content and its popularity score (we've been hard at work coming up with a complex algorithm to calculate popularity).
The hot spots and dead zones help to identify the distribution of activity by highlighting the spaces with the most and least amount of activity.
Collaboration Analytics
A community is not just a place to get information, it's a place to get work done. Today, collaboration analytics focus on the various ways in which the forums application can be used - ideation, enterprise Q&A, discussions or problem solving. In this report, we'll tell you how the app is being used, the number of open / closed forums and the speed in response.
Will this dashboard help you understand the health of your community? What metrics are important to you? Let us know in the comments below.
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The new dashboard looks great! Is there a way to export it in the pretty format it lives in online so that it can be shared with leadership and other intranet stakeholders? Screenshots even seem inadequate, since the entire dashboard is longer than one screen. Ideas?
Thank you! Currently there is no export function for this dashboard but we are planning on enabling a PDF download for all dashboards by the end of the year.
Thank you, Benjamin Dietz. How do you recommend that community managers share the dashboard with others?
Hi Heather - you're right, it is a manual exercise right now until we add the export function. You can grab screenshots and package in a presentation format to share with others, but that can be a time consuming exercise. We're also looking at putting together a regular email for administrators which summarizes the dashboard. Would this format be useful (as a reminder of performance or as a msg to forward on to stakeholders)?
Thank you for your response, Stephen Rahal. The regular email you mention would be immensely helpful, because I would imagine it would be forwardable and/or it would contain a link to view the message online. Both of those ways mean it could be shared with others easily. I imagine my workaround will be to just give these numbers in plain text, because I wouldn't expect an exective to open 4 screenshots and make sense of the report. So, my workaround will lose the beautiful dashboard you have created, which stinks. I'll be hopeful that the email you mention comes to fruition, or at least, that at the end of the year the dashboard will become exportable. This really is a much-needed feature (the dashboard) since you have probably seen my other comment that it's been very difficult to get the analytics necessary to prove the site is healthy or effective for our organization--dashboards like this do just that.
Benjamin,
The new dashboard is great. A couple of questions. Is the time frame the past calendar month or the previous 30 days? Analogously, what about the change vs previous?
I'd also like to get a better understanding of the popularity score. What does it relate to? Is it feasible to compare individual scores?
Finally, it would be great if one could drill down into the detail reports right from the dashboard.
Thank you, the time frame is the previous 30 days. The change vs previous reflects that.
For the drill down, we are currently redesigning all dashboards to match the design and to also let users drill into more detail.
The popularity score has a total of 100 across all content types (some content types like pages are not shown in the dashboard). The score is based on the # of views, # of comments and # of ratings in relation to # of content. It is also weighted, comments are weighted highest, ratings have only a small impact since it is not heavily used.
Thanks to Igloo for providing an Export PDF option of this spreadsheet. I'm glad I clicked on that today and happened to notice it. A resulting question: Are prior month's dashboards exportable, or is it a "capture it or lose it" kind of thing once you reach the end of the month? That is...how do you do month over month comparisons? Obviously now I will save the report every month, but I also expect to receive questions from execs on "how does this compare to the prior month?"
Stephen Rahal Can you explain what goes into the profile completion rate? Our community has many of the profile fields customized and populated from AD as well. I'm not sure if I can gauge accurately if employees are completing the fields that are available to them to modify.
Thank you.
Hi Heather - the dashboards reflect a rolling 30-day period and they're updated every week with the data refresh. The overview report includes a few month over month comparisons, but at this time you just have a week to download the reports. Others have asked if we could auto-download the reports to a secure folder so even if you miss a week it would still be available. Would that be helpful?
Hi Katherine - the profile completion rate takes into account all fields both standard and custom. If you click on the profile tab in the social analytics view, the profile completion report should load first. This report will give you a complete list of the fields included in the calculation.
One of the most frequent suggestions for this particular report is to give the administrator the ability to define the fields that are included in the calculation. Are there fields that you would prefer to exclude as well?
Thank you Stephen Rahal - this explanation clears things up quite a bit.
We are using our profile completion rate to determine our initial success with adoption since we just launched in mid-November, officially. I would like to exclude fields that we aren't using. Being able to define the fields that are included in the calculation would be very helpful.
Can we still view the stat of profile picture completion rate? I have clicked all over the new dashboard looking for it but I'm coming up short. Am I just missing it?
Hi Heather - yes, you should be able to. The stat is in the profile reports - click on the profile tab and the profile completion report will load. On the left side, there'll be a series of checkboxes including 'profile picture' which you can sort by. Does that work for you?