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September 10, 2009
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Brand Identity…What’s That?
These blogs are meant to help you build and enhance your community’s appearance as well as its public perception using design as your tool.
Did you know that IGLOO provides logo design services? Now you do!
Every company and organization should have a brand identity, in other words, they should have a logo and a colour scheme that compliments it.
Logos come in all styles, shapes and sizes, but in the end it needs to express something that represents your company. This artistic expression doesn't have to be taken literally. Logos can communicate a feeling, mood, objects or an action…just about anything.
There are three main types of logo compositions:
Type solution
This is a straight text logo, one that uses a custom font that captures the feeling or impression of what your company does or provides.
Icon
The most popular, this incorporates a symbol or graphic representation of your services or purpose and is accompanied by text (the name of your company).
Ligature
This is when you connect, overlap, tie letters together to create a symbol/icon.
If you're thinking of re-branding or looking to enhance your public perception give us a call and we'll be happy to guide you on the right track.
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